PROBLEM SOLVED/NEED: We want to demonstrate the positive and transformative results customers can achieve by using our product or service in a quick, simple yet dynamic format. We want customers to understand the problem we solve and the solution we give in a clear and visually powerful way. It needsroom for informative and compelling copy. Download Specifications
FINISHED SIZE: DL 99mm X 200mm
DESCRIPTION: The DL size horizontal piece of heavy card has a shaped panel that flips back and forth. The versatile panel shape can be round, oval, hexagonal or rectangular. It has a whimsical quality when the recipient plays with it. This interactive direct mail piece goes in an envelope, and can be used with or without a letter.
BENEFITS: The back and forth movement of the flip panel clearly dramatises the positive change from before and after use of your product or service. This interactive direct mail piece visually communicates the value or benefit of your offering with clarity and style — before the recipient has read a word of text.
USES/CONTENT IDEAS: It can engage recipients with snappy visual messages about products or services, that are perceived as boring. The fun of playing with the flip panel involves your prospective customer in the piece, encouraging the recipient to read your marketing message and engage further.
PROBLEM SOLVED/NEED: Upon the launch of its latest printer, Fuji Xerox knew it was crucial to demonstrate the Versant 2100’s capabilities to print business owners and decision-makers face-to-face.
Known to be busy professionals and highly unlikely to take notice of an email, we needed to grab their attention — and that of local media — to alert and encourage them to attend the launch event. Dan Poskitt, the designer who handled the launch, chose to collaborate with Jean Kropper of Paper & Pixel to create a dynamic promotional pop-up invitation. He especially wanted to take advantage of Paper & Pixel’s paper engineering and project management skills.
DESCRIPTION: This A5 dimensional or lumpy mail promotion arrives by post in a vivid yellow A5 envelope. The glossy full colour card slides out and opens to an intricate 3D pop up that captivates the recipient and encourages their positive response.
BENEFITS: The open rate for lumpy mail or dimensional print is 95 per cent, which means the invitation has a terrific chance to be seen by the target audience. It was mailed in a brightly coloured envelope as research shows these are opened first in a stack of ordinary mail 80 per cent of the time.
Pop-up launch invitations are unusual so recipients spend extra time looking at them and reading the copy. They are highly likely to be noticed by and/or shown to several others so the response rate will be higher.
CONTENT IDEAS/USES: The A5 Pop-up Card tugs at our heartstrings as it reminds us of our childhood pop-up books, making us smile and linger over the visual and text content. Before it’s even opened, the brightly packaged Pop-up Card stands out and grabs the recipients’ attention among a pile of ordinary mail and invitations. Versatile Pop-up Cards are ideal for Christmas cards, event invitations, launches for high value products.
PROBLEM SOLVED/NEED: A direct mail promotion that will give higher than usual response rates and is good value, price wise. That is, it requires no hand finishing or hand assembly. It needs to clearly communicate the benefits or positive change resulting from the use of a product or service.
FINISHED SIZE: Dl, 99mm X 200mm.
DESCRIPTION: An interactive DL self-mailer with a slider that is sealed with a glue dot or comes in a cello bag. The recipient holds the left side in one hand, then pulls the tab on the right-hand side to move the slider and change the images. In this sample it changes from a sad face before using the product to a happy face after.
BENEFITS: Higher than usual response rates yet, low cost production in quantities over 5,000.
The face changing is playful and entertaining, which makes it memorable to recipients.
QUANTITY: 5,000 to 500,000 ###should this be 500,000???###
CONTENT IDEAS: Mortgage refinancing, insurance, compensation lawyers, cosmetic surgery, joining a gym, vitamins or health supplements, Weight Watchers, cleaning services and so on apply to this direct mail format. To put it simply, any product or service that delivers a clear, positive result can be demonstrated using Happy Face Sliding Cards. It can be a communication to distributors or retailers requesting they carry a new product, for example, as it can promote variable data for product choices. This interactive direct mail piece works well as part of an acquisition program, annual charity Christmas appeal, tax appeal etc.
© Copyright Jean Kropper 2015
PROBLEM SOLVED/NEED: Need to communicate a mix of stories or wide range of benefits of many services or products in a cohesive way. Client wants it to be a playful, involving and constructive format that will engage prospects repeatedly and get them talking about the brand.
FINISHED SIZE: Cards are 55mm X 90mmin a box 70mm X 100mm
DESCRIPTION: A set of 18 unique cards, each with an image on one side and matching copy on the other. The content has a unifying theme: inspiration or concepts from a book, or when used for marketing, details of products and services. The cards have notches cut into them, allowing the recipient to interlock them to build structures.
The colourful cards are delivered in a cello bag in a branded box. The recipient flips through the cards, perusing the photos and copy, plays with them, then explores building a structure with them, engaging with the product even further.
BENEFITS: Building Cards are a terrific way to communicate a wide range of business capabilities, services or benefits in an entertaining way. These cards work for legal services, IT services, management consulting, ranges of equipment or courses — and are especially ideal for businesses with great visuals (think photography, design, visual arts, catering, environmental services, therapeutic offerings etc).
USES/CONTENT IDEAS: The Building Cards work well to celebrate business anniversaries and significant product launches. For example, the 75th anniversary of NRMA Road Service, the 100th anniversary of Scouting in Australia, the 40th anniversary of a hospital, etc.
PROBLEM SOLVED/NEED: We need to showcase the use and benefits of an intangible product or service in a lifelike setting. Promote anything from software to high-tech in an appealing, innovative and memorable way.
FINISHED SIZE: C6
DESCRIPTION: It is an interactive direct mail piece C6 size, either shrink wrapped, in a polybag or closed with a glue dot. The process of opening three sequential panels reveals a pop up of a three dimensional scene. This provides plenty of opportunity for the story telling of your marketing and finishing with a high-impact ‘big reveal’.
BENEFITS: This high impact 3D pop up supports a three-step message, ideal for showcasing the results or benefits of a product in a lifelike setting. From software to high-tech products and even mining and farm equipment, the Stage Set direct mailer offers a unique format to promote your product or service.
The paper engineering behind this format delivers a strong dimensional mail piece for a new product launch, a charity mail appeal or nationwide acquisition campaign.
All machine assembled, perfect for high volume direct mail. Works well for variable Data.
Leave behind or invitation
PROBLEM SOLVED/NEED: We need a promotion that intrigues and entertains as a trade show or charity giveaway, insert for a letter, or desk drop. We want to find the ideal way to engage a disinterested audience and send them on to a website or call centre.
This piece was designed to engage employees and prompt them to visit the company’s website and read a particular document. Having completed a substantial amount of work on sustainability, the company wanted to acknowledge the employees involved and share and promote their achievements. Since it was not necessarily a topic of immediate interest, an inventive format was required that invited play and engagement, thereby drawing recipients into the content on a much deeper level.
SPECS: 90mmm X 90mm (3 ½”).
DESCRIPTION: The puzzle folds open vertically to reveal a second layer, then folds horizontally to reveal a third. It folds vertically again to reach the final, fourth layer. It tells a story in a sequence of four panels, which can be cycled through endlessly. It has one central image on each panel and a call to action on the last.
BENEFITS: This format is a real powerhouse of direct marketing to move people to a call centre or website. Its delightfully engaging format invites play and exploration.
It incorporates complex paper engineering that generates higher brand awareness and response rates.
The innovative format means people keep it for weeks or months afterwards, which gives the message longevity and a playfulquality. It’s therefore the perfect tool for loyalty programs, marketing campaigns, retention programs and product/service launch announcements, because recipients show it to others, getting word of mouth going.
USES/CONTENT IDEAS: This is an extremely versatile dimensional mail format. Works well as a conference leave behind, place setting promotion at an event, or as direct mail piece inserted in a letter. You can even add them to ecommerce packages to keep buyers thinking about your business and brand long after the initial sale.