You are having an event and it matters that people are there. You have something to offer them that you want them to see. The invitation needs some impact, not one that can disappear in a crowded inbox.
We need an elegant piece of communication that will be kept and remembered long afterwards. Looking for a unique print promotion that can be used for an event invitation, launch invitation, holiday card or a charity thank you card to high value donors.
Whether used as an invitation, holiday card or thank you card, the dove card is a surprise. It becomes a paper sculpture in miniature on a desk or mantlepiece.
CONTENT/USES: It makes a distinctive place setting promotion at an event. The shape can be designed as an eagle, swan, pigeon or other bird.
The Clamshell Card
PROBLEM SOLVED/NEED: We need a small dimensional print promotion that we can use at a couple different ways over the next six months. It needs to send people to a website or call centre. Something that can be used as a desk drop or popped in an envelope with a letter, handed out at an event or presented at each place setting. The format needs to be cute so that it is read, and small enough to slip into a pocket or purse.
FINISHED SIZE: 70mm X 70mm
DESCRIPTION: A small diamond shaped promotion, Paper & Pixels’ Clamshell Card opens out to four times its size. It can open on the side or the bottom edge. It is a pleasing fold that supports a large image inside and copy below the image and on the back.
BENEFITS: Opening to four times its size means the Clamshell Card has an impressive reveal for a small promotion. It is versatile too. It can be used as a give-away at a trade show or launch, in a gift bag, and then can be added to a letter as part of a direct mail follow up to previous and existing clients who were unable to attend the event.
Since this little hotshot of a promotion fits easily in a pocket or purse, it is often kept, and adds longevity to your messages. Great for retention or acquisition programs.
CONTENT IDEAS: The clamshell is a hard working addition to an acquisition program or added to a letter for a charity mail appeal.
This card has a two layer laser-cut image of the bridge and a frame with minimal type inside, further details on the back.
PROBLEM SOLVED/NEED: We need an invitation with a difference that we can hand out in person or pop in an envelope. Give us clean, sleek lines with a sophisticated touch in keeping with the client’s branding. We want design of the invitation that reflects these qualities.
FINISHED SIZE: Fits in a C6 envelope
DESCRIPTION: A folded invitation with a distinctive lock closure at its ends that can be round, hexagonal or an arrow. Consequently, it can be handed out in person (without an envelope) or posted in an envelope.
BENEFIT: The pleasing closure encourages the recipient to play with the invitation card repeatedly. The design hides the inside information, making it fun to open. Recipient interaction with this style of invitation or brochure is designed to keep your business and/or special event top of mind.
Its unusual closure makes it distinctive, so it may be shown to others and kept, extending its reach.
USES/CONTENT IDEAS: This sleek design is ideal for event invitations, trade show invitations, sales fliers, promotional giveaways, Christmas cards, gala ball invitations, HV donor communications, fundraising initiatives, exhibitions, etc. It does need hand finishing.
Folded Serviette Invitation or Giveaway
PROBLEM SOLVED/NEED: A small business in the hospitality industry needs a distinctive new business promotion that they can give away on sales calls. It needed to be something people will keep and talk about, yet fit a tight budget.
DESCRIPTION: A rectangular printed piece is folded in an inventive way, becoming a triangular serviette. An illustration gives it a whimsical character and the folded serviette shape clearly and cleverly references the hospitality industry.
FINISHED SIZE: 90mm X 90mm
BENEFIT: Its unusual shape invites exploration, many people will read it and show it to others. This word of mouth sharing extends its reach to tier two and three contacts.
Because it is unique, it will often be kept on a desk, greatly extending the longevity of its advertising message. There is space on the inside for photos a description of services, and a call to action.
USES/CONTENT IDEAS: The shape of the serviette is terrific for a café owner or chef as a business card, and for any suppliers to the hospitality industry. This format also works well as marketing collateral in other industries as a metaphor: eg. serving up new IT solutions; recruitment services catering for all your staffing needs, etc.
It could also be adapted to the concept of the pocket handkerchief and used by tailors, formal hire or menswear suppliers. Lastly, many entrepreneurs doodle ideas on serviettes, so it could be a new business launch invitation.
© Copyright Jean Kropper 2015, Paper & Pixel