Book review of TUBES- In 2009, a squirrel chewed through a wire in Andrew Blum’s back yard, slowing his broadband to a trickle and propelling him to begin a quest to find out what the physical nature of what the internet actually is. He goes beyond the concept of the internet into what is it in tangible hardware on the ground. What didn’t exist in 1972 that is in existence now? He recounts the compelling story.
Read moreMini Marketing Tools: GIFs, Glorious GIFs. (Rhymes with biff and tiff) →
I learned how to make GIF’s and have found them rather addictive. GIFs are very short looping videos that can be posted anywhere with a link. While paper is my usual medium, I am a fan of any marketing tools that engage the senses and inspire response. GIFs are a potent media for succinct storytelling. First to the basics.
Read moreTen Tips for Leave Behinds: Don't be forgotten at Trade Shows →
Three trade show leave behinds.
Do you have a trade show coming up? An industry conference, or exhibition? Want to make new contacts and be remembered? Leave behinds, or promotional pieces that are handed out or left behind at a trade show can be powerful forms of advertising for your business. However, when handled badly, they end up in the bin and cost you money. Here are some tips to help make your promotions a good investment that work hard promoting your business.
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