http://www.paperandpixel.com.au/pop-sales-aids daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622961435-SVSR120H34J9QDI8LYJ2/11-caterpillar-big--unfolded-w-JKropper-00-.jpg POP & Sales Aids - The Caterpillar: New Business Presentation Origami-like Sales Tool for Boardroom Presentations PROBLEM SOLVED/NEED: Looking for a format that wows prospective customers in a face-to-face presentation. The Caterpillar Presentation Book catches the eye, then helps guide the salesperson in talking clients through their offering or pitch. FINISHED SIZE: 200mm X 20mm 6mm thick folded. 6 squares. (can be more or less as needed) DESCRIPTION: It starts its life as an innocuous 200mm square. Then it folds out into a whiz-bang attention grabbing display. Great reveal. This origami-like presentation piece unfolds dramatically from a flat 200mm square. Can have a fabric bound hard cover. BENEFITS: Great reveal. Easy to fold up, easy to transport. The surprise and drama of the reveal is fabulous. As a sales aid or presentation piece, it won’t be forgotten. It intrigues. If it is used in a major pitch and you choose to leave it behind, it is likely to be shown to others and kept. TARGET MARKET: Corporate marketing managers, ad agencies, marketing companies, those looking to impress potential clients in a face-to-face meeting. CONTENT IDEAS: Can showcase a range of luxury cars in a series (BMW, Mercedes), selection of products or services in an offering. Can also be hung vertically as an eye-catching point of sale display in a shop window or on a trade show stand. Can also be used as a sales tool for a team of sales people going out to see clients to discuss a technical or intangible product. One client was interested in using it for a demonstration of a tool for surgeons sold by a pharmaceutical company. The large format can showcase photos of a product being used and its benefits. Great for showcasing step-by-step procedures or developmental concepts. RELATED PRODUCTS: Mini version as 70mm wide square leave behind. Mini Caterpillar. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622961435-SVSR120H34J9QDI8LYJ2/11-caterpillar-big--unfolded-w-JKropper-00-.jpg POP & Sales Aids - The Caterpillar: New Business Presentation Origami-like Sales Tool for Boardroom Presentations PROBLEM SOLVED/NEED: Looking for a format that wows prospective customers in a face-to-face presentation. The Caterpillar Presentation Book catches the eye, then helps guide the salesperson in talking clients through their offering or pitch. FINISHED SIZE: 200mm X 20mm 6mm thick folded. 6 squares. (can be more or less as needed) DESCRIPTION: It starts its life as an innocuous 200mm square. Then it folds out into a whiz-bang attention grabbing display. Great reveal. This origami-like presentation piece unfolds dramatically from a flat 200mm square. Can have a fabric bound hard cover. BENEFITS: Great reveal. Easy to fold up, easy to transport. The surprise and drama of the reveal is fabulous. As a sales aid or presentation piece, it won’t be forgotten. It intrigues. If it is used in a major pitch and you choose to leave it behind, it is likely to be shown to others and kept. TARGET MARKET: Corporate marketing managers, ad agencies, marketing companies, those looking to impress potential clients in a face-to-face meeting. CONTENT IDEAS: Can showcase a range of luxury cars in a series (BMW, Mercedes), selection of products or services in an offering. Can also be hung vertically as an eye-catching point of sale display in a shop window or on a trade show stand. Can also be used as a sales tool for a team of sales people going out to see clients to discuss a technical or intangible product. One client was interested in using it for a demonstration of a tool for surgeons sold by a pharmaceutical company. The large format can showcase photos of a product being used and its benefits. Great for showcasing step-by-step procedures or developmental concepts. RELATED PRODUCTS: Mini version as 70mm wide square leave behind. Mini Caterpillar. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622967918-YBQSYLT1UFA03GF9NQPJ/11---House-Promo-end-01.jpg POP & Sales Aids - House Point of Sale Display PROBLEM SOLVED/NEED: Resicert needed to advertise home inspection services to potential home buyers and investors where and precisely when that are ready to buy. Dispense and protect brochures. Good for home inspection services, pest inspection, renovation, conveyancing, mortgage lenders, builders, architects and tradespeople. DESCRIPTION: House-shaped promotion that holds brochures for display at a home open for inspection and is also used to transport the brochures between house showings. Headline message on the roof alerts prospective customers to its relevance. They are left with several agents who are happy to do cross promotion with the supplier, since it moves their sale along and is provides a regular source of referrals. BENEFITS: It catches a potential customer’s attention while they attend a property that is open for inspection, allowing you to promote your business at the moment when they are ready to buy and are in need of specific property-related services. There is no repeat cost for advertising many times! Also, the house shaped display is a holder for brochures and is easily scooped up the real estate agent and dropped in their car between showings. The real estate agent and house inspector can cross promote, regularly giving each other referrals. CONTENT IDEAS: House shaped promotions work for builders, tradespeople, home insurance. Where the piece would be displayed would change to reach their target market. WHAT’S GREAT ABOUT THIS FORMAT: It is a cost effective way to advertise repeatedly to potential home buyers and investors. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622976790-KP2UMXC1NAITTKDCT7MM/---2014-Red--triangle-Book-low-res.jpg POP & Sales Aids https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622993288-6J4IDY8HWZZYEEAX4DJL/11--Large-Concertinas-w-Covers-2-.jpg POP & Sales Aids - Long Concertina with Pop Ups https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483739453-8P7TEFIBLKC02FJGPD1A/11--Tan-Property-Large-Concertina-02.jpg POP & Sales Aids - Large Format Pop Up for Presentations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483752285-2TA9BVRPE1OFM0CQQ997/11--Black--Pop-Up-Justus--2013-02.jpg POP & Sales Aids https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442924578008-4PY5L7BI78A8NGEXV0A5/large-Jap-Stab-Book-suminigashi-77.jpg POP & Sales Aids - Large Format Book for Presentation PROBLEM SOLVED/NEED: We have a new product or service and we want to grab attention at a busy trade show, and spark social media coverage. It is tricky because we need to engage prospects in detailed specifications of the new product to explain its features and benefits. Later our sales team will conduct a nationwide rollout of our new product and need a sales Aid. FINISHED SIZE: Up to 2m tall. DESCRIPTION: A huge hard cover book (up to 2m high) that is hand-bound on the left side with an album binding. Covers can be covered in silk fabric, coloured book cloth, or a custom design on paper. Impressive and original format. BENEFITS: Because it is so unusual, rare and big, Paper & Pixel’s hand-bound Hard Cover Books are a novelty — books aren’t usually this large so people are curious to see what is inside. Dramatic reveal piques viewers’ interest, in turn sparking conversations and social media coverage, which extends your marketing campaign’s reach. CLIENT: This was a sample for the Fuji Xerox Wide Format division for a presentation to existing and former clients. Its target market was new business prospects for a new wide format printer. TARGET MARKET: Marketing managers launching products at trade shows, marketing managers and ad agencies for pitches or new business presentations. DELIVERY METHOD: A presentation on a trade show stand or in person on a sales call. CONTENT IDEAS: Launch a new product range, new business pitch, explain the roll-out of a new campaign. The client will prepare content and may design inside pages – or we can do that for them. RELATED PRODUCTS: A mini A5 version can be created as a leave behind. © Copyright Jean Kropper 2015, Paper & Pixel http://www.paperandpixel.com.au/invitations-general daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483292693-NJ5PBBPDVJAHC37TQE1B/11--Invitation--AMPR-Ortigami--Hexagon-on-Navy-envelope.jpg Invitations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483292693-NJ5PBBPDVJAHC37TQE1B/11--Invitation--AMPR-Ortigami--Hexagon-on-Navy-envelope.jpg Invitations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483261269-2QBO18R5C0VWBEY50QUP/11--Dove-on--Tan--02.jpg Invitations - Dove Card We need an elegant piece of communication that will be kept and remembered long afterwards. Looking for a unique print promotion that can be used for an event invitation, launch invitation, holiday card or a charity thank you card to high value donors.   Whether used as an invitation, holiday card or thank you card, the dove card is a surprise. It becomes a paper sculpture in miniature on a desk or mantlepiece.   CONTENT/USES: It makes a distinctive place setting promotion at an event. The shape can be designed as an eagle, swan, pigeon or other bird. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483385892-THZ0HAR6MNDTZ0GSQOQO/File+16-09-2015+8+09+22+pm.jpeg Invitations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483518920-7SEFDLOS6KLFU32DGTTO/11--Invitation---Pop-Up-Wedding-CARD--00.jpg Invitations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441618073900-LBNLM98I0M45QJQXDMFQ/11--Clamshell-.jpg Invitations - The Clamshell Card PROBLEM SOLVED/NEED: We need a small dimensional print promotion that we can use at a couple different ways over the next six months. It needs to send people to a website or call centre. Something that can be used as a desk drop or popped in an envelope with a letter, handed out at an event or presented at each place setting. The format needs to be cute so that it is read, and small enough to slip into a pocket or purse. FINISHED SIZE: 70mm X 70mm DESCRIPTION: A small diamond shaped promotion, Paper & Pixels’ Clamshell Card opens out to four times its size. It can open on the side or the bottom edge. It is a pleasing fold that supports a large image inside and copy below the image and on the back. BENEFITS: Opening to four times its size means the Clamshell Card has an impressive reveal for a small promotion. It is versatile too. It can be used as a give-away at a trade show or launch, in a gift bag, and then can be added to a letter as part of a direct mail follow up to previous and existing clients who were unable to attend the event. Since this little hotshot of a promotion fits easily in a pocket or purse, it is often kept, and adds longevity to your messages. Great for retention or acquisition programs. CONTENT IDEAS: The clamshell is a hard working addition to an acquisition program or added to a letter for a charity mail appeal. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441619522905-EJ23CD6BQN7T4MI1T1GX/--Angled-C6-card-on-Lime-Envelope-0.jpg Invitations - Event Invitations This card has a two layer laser-cut image of the bridge and a frame with minimal type inside, further details on the back. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483387443-YRCFTBHK7EZ41LKERG0T/11--Invitation-05--Open-Door-Card-on--TAN-open-.jpg Invitations https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442916575059-WH4QU0N39S82ZL3VBWWD/11-Interlocking-End-Card-50mm.jpg Invitations - Interlocking Invitation PROBLEM SOLVED/NEED: We need an invitation with a difference that we can hand out in person or pop in an envelope. Give us clean, sleek lines with a sophisticated touch in keeping with the client’s branding. We want design of the invitation that reflects these qualities. FINISHED SIZE: Fits in a C6 envelope DESCRIPTION: A folded invitation with a distinctive lock closure at its ends that can be round, hexagonal or an arrow. Consequently, it can be handed out in person (without an envelope) or posted in an envelope. BENEFIT: The pleasing closure encourages the recipient to play with the invitation card repeatedly. The design hides the inside information, making it fun to open. Recipient interaction with this style of invitation or brochure is designed to keep your business and/or special event top of mind. Its unusual closure makes it distinctive, so it may be shown to others and kept, extending its reach. USES/CONTENT IDEAS: This sleek design is ideal for event invitations, trade show invitations, sales fliers, promotional giveaways, Christmas cards, gala ball invitations, HV donor communications, fundraising initiatives, exhibitions, etc. It does need hand finishing. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442919796102-YF33SDNYSG2LQTR9IKRR/11--Serviette-on-Tan.jpg Invitations - Folded Serviette Invitation or Giveaway PROBLEM SOLVED/NEED: A small business in the hospitality industry needs a distinctive new business promotion that they can give away on sales calls. It needed to be something people will keep and talk about, yet fit a tight budget. DESCRIPTION: A rectangular printed piece is folded in an inventive way, becoming a triangular serviette. An illustration gives it a whimsical character and the folded serviette shape clearly and cleverly references the hospitality industry. FINISHED SIZE: 90mm X 90mm BENEFIT: Its unusual shape invites exploration, many people will read it and show it to others. This word of mouth sharing extends its reach to tier two and three contacts. Because it is unique, it will often be kept on a desk, greatly extending the longevity of its advertising message. There is space on the inside for photos a description of services, and a call to action. USES/CONTENT IDEAS: The shape of the serviette is terrific for a café owner or chef as a business card, and for any suppliers to the hospitality industry. This format also works well as marketing collateral in other industries as a metaphor: eg. serving up new IT solutions; recruitment services catering for all your staffing needs, etc. It could also be adapted to the concept of the pocket handkerchief and used by tailors, formal hire or menswear suppliers. Lastly, many entrepreneurs doodle ideas on serviettes, so it could be a new business launch invitation. © Copyright Jean Kropper 2015, Paper & Pixel http://www.paperandpixel.com.au/eventsproductsphotos daily 0.75 2015-10-19 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623446501-01GPUFX2II58HEFIX0CC/11-Skyscraper--50mm.jpg Events products Photos - Skyscraper Table Centrepiece (light inside) PROBLEM SOLVED/NEED: Last minute, easy to install table decorations were needed to make an event memorable and spark conversation and photos on social media. Great if they can be transported easily to an out of town event or an overseas wedding. Being recyclable or reusable would be an added benefit. FINISHED SIZE: Unfolded size 420mm X 30mm X 300mm high DESCRIPTION: Client receives each paper skyscraper folded in a cellophane sleeve and stacked together in a box. They unfold easily and are clipped or tied to stay open forming the shape of a New York Art Deco skyscraper. A battery-operated light is placed inside once unfolded on the table. These stylish decorations are perfect to bring to overseas weddings or special events as they fold flat easily, can be tucked safely into a suitcase and pop-up for that instant wow-factor — just add lighting... BENEFITS: They give a dramatic way to quiet down a chattering crowd before an MC introduces an event. Imagine a crowded gala dinner. The overhead lights are dimmed, dramatically revealing the illuminated table centrepieces. The conversation pauses, leaving the MC with everyone’s full attention. Photos of the table decorations can be used in follow up communications. RELATED PRODUCTS: An arrow sign for directing guests, a banner as a backdrop to a head table or media wall and a seating arrangement listing with matching graphics are also available. © Copyright Jean Kropper 2015, Paper & Pixel https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441246552877-SQKZZ55SX2A2KZTRIKWX/Poly-3-Bud-Vase-on-purple.jpg Events products Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623536736-AXWU2RANJ0Y3AZEHDVLW/image-asset.jpeg Events products Photos - State Library Packages Installation, Paper and Pixel, Jean Kropper.mp4 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482624384-3GDG7QMTZAGRGZU80O7F/11--Table-Decoration-Paper--Waves-.jpg Events products Photos - Table Centrepiece: Two Colour Swirl PROBLEM SOLVED/NEED: Communicate a sense of energy blossoming, movement and vitality for a conference lunch for a business or industry in the middle of change. WHAT/DESCRIPTION: Paper sculpture table decoration. BENEFIT #1: The centrepieces add colour and interest to the tables at an event. An image of them can be used on invitations, the event booking website and on follow up communications to make them memorable. BENEFIT #2: They will spark conversation and ensure photos about your event are posted on social media. CLIENT: Devine Events, Sydney. TARGET MARKET: Event managers, event organisers, venue managers DELIVERY METHOD: Courier to event organiser or venue manager. QUANTITY: One per table. PRODUCTION/HOW: Coloured papers are scored and cut to shape on a cutting table, then hand-folded, positioned and glued to hold their shape. RELATED PRODUCTS: Digital invitations and follow up communications. NOTE: These were the result of an experiment with creating multiple curved forms in paper. WHAT’S GREAT ABOUT THIS FORMAT?: The centrepieces can be photographed ahead and used as a distinctive image on digital communications before and after the event. Also ideal where guests do not want to be photographed, yet images are wanted to remind people about the event. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623565167-HGN06YLLE81VVIL2ZCNS/11--Events--Paper-Lamp--Two-50mm.jpg Events products Photos - Paper Sculpture Lamp: Organ Pipes PROBLEM SOLVED/NEED: I work in the field of high-end professional services (engineer/architect/financial advisor/accountants/consulting) and would like a promotion to give to existing and previous clients to keep my business top of mind so they call when they need my services. I’m looking for a bespoke corporate gift that stands out from the usual box of goodies or good bottle of wine — something beautiful that will not only last but also be displayed proudly in my clients’ office, reception area or home. Industries where individual projects are valued over $40,000. And there may be months in between individual projects. FINISHED SIZE: 220mm X 220mm X 400mm DESCRIPTION: Rectangular table lamp with shade made from intricately folded rich white textured paper. The intricate geometric folds reflect the light… A completely different look is achieved at night as it glows from inside. The commercial lamp base and fixture inside has a power cord and switch, making it both elegant and functional. Likely to be kept and used repeatedly. Couriered or hand delivered to client. Each lamp is individually boxed. (Price range $160 to $260. Depending on what quality fixture to use.) BENEFITS: Longevity. As a gift that is both elegant and useful, it is likely to be kept and used repeatedly, keeping the giver top of mind. Distinctive handmade item of luxurious quality. QUANTITY: 20 to 200 CONTENT IDEAS: Custom paper sculpture lampshades are available to suit a theme, mimic architecture or include a logo or shaped image. A small plaque can be added to the base with a short message, ie. With thanks from… TARGET MARKET: Corporate marketing managers, corporate gift suppliers. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482502124-D1N4JOR06WXKOTU086HM/11--Poly-3-Bud-Vase-on-Green-roses.jpg Events products Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482561769-FKZXD6SPU1PK36K04XCY/11--Poly-3-Bud-Vase-Sandstone-Wall--2015++-Gunners.jpg Events products Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482570790-QP7GYFPQQACJ5SLWMI9T/11--POLY-Three-Bud-Vase-white-table--Gunners-+16-09-2015.jpg Events products Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623945890-8HU3B32RV9MGPT8G2BEG/11-Bud-Vase-in-three---Poly-01-on-mirror--.jpg Events products Photos - Three Bud Vase with Menus Polypropylene menu holder with three bud vases. Perfect for any special occasion. Lillies Daisies Roses Wisteria Freesias https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442921840823-LQ2YW9TRKSPF81KXTNLZ/11-Wooden-Table--Menu--Nattivo-cropped.jpg Events products Photos - Café Menu (Events) New product for manufacturer http://www.paperandpixel.com.au/clientwork daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440931788014-H4ET286MG2USPL6PK08Q/Calendar-for-Aquisition-Crunch-Catering-7.jpg Client Work - Interactive Calendar PROBLEM SOLVED/NEED: A high impact new business promotion that will be kept close to hand on a desk or nearby shelf so that the client’s business is top of mind when catering services are required. DESCRIPTION: This calendar folds to form an appealing triangle shape when the two base panels are interlocked. One side features a rotating panel that displays images of four stunning food choices in a circular window. Further information about the company’s catering services, staffing, venues and certifications are provided on the base. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440931788014-H4ET286MG2USPL6PK08Q/Calendar-for-Aquisition-Crunch-Catering-7.jpg Client Work - Interactive Calendar PROBLEM SOLVED/NEED: A high impact new business promotion that will be kept close to hand on a desk or nearby shelf so that the client’s business is top of mind when catering services are required. DESCRIPTION: This calendar folds to form an appealing triangle shape when the two base panels are interlocked. One side features a rotating panel that displays images of four stunning food choices in a circular window. Further information about the company’s catering services, staffing, venues and certifications are provided on the base. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440931863967-4LW0YE563KQ2QSWQ4VR9/Finished-pic-00-Villa-Rotunda-+-+Copy.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440931826475-QLPS9YZJXGIFCF0Q37DU/Business-CARD-3D-promotion-Inga--126.JPG Client Work - Artist's Pop_up Business Card https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440932864313-OHRJWUNP713JYLH0G16G/11--Clamshell-.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1440931997112-PA1L7POAZBOGE4FQ5QBC/11--Events--Paper-Lamp--Two-50mm.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623286667-NVVIZVUNUTB4H2DLRYBN/11-Rewards-Folder-for-Retention-PV-medusa-002.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441623361784-1LSWZ79PPFO8GKPZBY28/11--C5-Pop-Up-Card-for-Launch-2100-Fuji-Xerox.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482744439-08416L635B4QAWKGHJBF/11--Table-Decoration-Paper--Waves-.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482793934-GKCNZWNQBSXI0886IYEG/11---cropped--00-Villa-Rotunda-.jpg Client Work https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482832862-Q21D0FM2DH1HK5UKIS72/11-Rewards-folder--Versace--00-+big+V+open--+angle.jpg Client Work - Rewards & Retention Folder for Luxury Hotel PROBLEM SOLVED/NEED: The hotel has a loyal crew of guests who bring groups of friends to the hotel. Rewards of chocolates and wine have been overdone, becoming lacklustre. A high-end folder is needed that carries a gift voucher and letter of thanks explaining the reward. Exciting rewards such as free yacht rental, massages, beauty treatments and helicopter rides are offered instead. FINISHED SIZE: 120mmh X 160mm wide DESCRIPTION: Folder with pop up and pocket in very nice thick paper BENEFIT #1: Increase retention of valued guests and flow of new visitors to the resort. The folders and gift can leave a positive memory that extends well beyond the hotel stay. BENEFIT #2: Advertise luxury services and experiences available through the hotel that the guests and their friends may purchase in future. CLIENT: Versace Hotel, QLD. TARGET MARKET: Repeat guests who regularly bring friends as new visitors to the hotel. DELIVERY METHOD: In room promotion that may be followed by a phone call or message thanking them for bringing new visitors to the hotel. QUANTITY: 500 CONTENT IDEAS: One custom folder can be a branded carrier for a range of communications as part of nationwide retention or loyalty programs. PRODUCTION: These are precise mock ups of three variations with the production expected to be printed overseas. Paper & Pixel creates detailed artwork, samples, print specifications, production notes and video instructions for hand assembly for promotions that we design. We can also project manage print production and assembly. WHAT’S GREAT ABOUT THIS FORMAT?: It communicates the feel of the luxury brand and can be used for multiple purposes as a carrier for gift vouchers, letters, business proposals and event invitations. © Copyright Jean Kropper 2015, Paper & Pixel https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482852775-0N3VB5FCWA3V3AC1Z4GX/11-Rewards-folder-for-Retention-hospitality-Fabulous--001.jpg Client Work - Rewards & Retention Folder for Luxury Hotel PROBLEM SOLVED/NEED: The hotel has a loyal crew of guests who bring groups of friends to the hotel. Rewards of chocolates and wine have been overdone, becoming lacklustre. A high-end folder is needed that carries a gift voucher and letter of thanks explaining the reward. Exciting rewards such as free yacht rental, massages, beauty treatments and helicopter rides are offered instead. FINISHED SIZE: 120mmh X 160mm wide DESCRIPTION: Folder with pop up and pocket in very nice thick paper BENEFIT #1: Increase retention of valued guests and flow of new visitors to the resort. The folders and gift can leave a positive memory that extends well beyond the hotel stay. BENEFIT #2: Advertise luxury services and experiences available through the hotel that the guests and their friends may purchase in future. CLIENT: Versace Hotel, QLD. TARGET MARKET: Repeat guests who regularly bring friends as new visitors to the hotel. DELIVERY METHOD: In room promotion that may be followed by a phone call or message thanking them for bringing new visitors to the hotel. QUANTITY: 500 CONTENT IDEAS: One custom folder can be a branded carrier for a range of communications as part of nationwide retention or loyalty programs. PRODUCTION: These are precise mock ups of three variations with the production expected to be printed overseas. Paper & Pixel creates detailed artwork, samples, print specifications, production notes and video instructions for hand assembly for promotions that we design. We can also project manage print production and assembly. WHAT’S GREAT ABOUT THIS FORMAT?: It communicates the feel of the luxury brand and can be used for multiple purposes as a carrier for gift vouchers, letters, business proposals and event invitations. © Copyright Jean Kropper 2015, Paper & Pixel http://www.paperandpixel.com.au/direct-mail-photos daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441246614237-UA6HKEBJEJD5U499SHRV/0-Small--Before-and-after--Photo-of-Face-00.jpg Direct Mail Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622415339-A5ZW4NPWP9EAJCJPPK7E/Direct-before-n-after-card-snap-00.jpg Direct Mail Photos - Before and After Card PROBLEM SOLVED/NEED: We want to demonstrate the positive and transformative results customers can achieve by using our product or service in a quick, simple yet dynamic format. We want customers to understand the problem we solve and the solution we give in a clear and visually powerful way. It needsroom for informative and compelling copy. Download Specifications FINISHED SIZE: DL 99mm X 200mm DESCRIPTION: The DL size horizontal piece of heavy card has a shaped panel that flips back and forth. The versatile panel shape can be round, oval, hexagonal or rectangular. It has a whimsical quality when the recipient plays with it. This interactive direct mail piece goes in an envelope, and can be used with or without a letter. BENEFITS: The back and forth movement of the flip panel clearly dramatises the positive change from before and after use of your product or service. This interactive direct mail piece visually communicates the value or benefit of your offering with clarity and style — before the recipient has read a word of text. USES/CONTENT IDEAS: It can engage recipients with snappy visual messages about products or services, that are perceived as boring. The fun of playing with the flip panel involves your prospective customer in the piece, encouraging the recipient to read your marketing message and engage further.   https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622479743-MCM3A1XK5QVYW56UGUPW/0-C5-Pop-Up-Card-for-Launch-2100-Fuji-Xerox.jpg Direct Mail Photos - Pop Up Launch Invitation PROBLEM SOLVED/NEED: Upon the launch of its latest printer, Fuji Xerox knew it was crucial to demonstrate the Versant 2100’s capabilities to print business owners and decision-makers face-to-face. Known to be busy professionals and highly unlikely to take notice of an email, we needed to grab their attention — and that of local media — to alert and encourage them to attend the launch event. Dan Poskitt, the designer who handled the launch, chose to collaborate with Jean Kropper of Paper & Pixel to create a dynamic promotional pop-up invitation. He especially wanted to take advantage of Paper & Pixel’s paper engineering and project management skills. DESCRIPTION: This A5 dimensional or lumpy mail promotion arrives by post in a vivid yellow A5 envelope. The glossy full colour card slides out and opens to an intricate 3D pop up that captivates the recipient and encourages their positive response. BENEFITS: The open rate for lumpy mail or dimensional print is 95 per cent, which means the invitation has a terrific chance to be seen by the target audience. It was mailed in a brightly coloured envelope as research shows these are opened first in a stack of ordinary mail 80 per cent of the time. Pop-up launch invitations are unusual so recipients spend extra time looking at them and reading the copy. They are highly likely to be noticed by and/or shown to several others so the response rate will be higher. CONTENT IDEAS/USES: The A5 Pop-up Card tugs at our heartstrings as it reminds us of our childhood pop-up books, making us smile and linger over the visual and text content. Before it’s even opened, the brightly packaged Pop-up Card stands out and grabs the recipients’ attention among a pile of ordinary mail and invitations. Versatile Pop-up Cards are ideal for Christmas cards, event invitations, launches for high value products.   https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622552962-UMPJBAKHO0L4OH4KQRAO/Direct-mail-3D-Blackmores-personalized-two.jpg Direct Mail Photos - Happy Face Slider Direct Mail PROBLEM SOLVED/NEED: A direct mail promotion that will give higher than usual response rates and is good value, price wise. That is, it requires no hand finishing or hand assembly. It needs to clearly communicate the benefits or positive change resulting from the use of a product or service. FINISHED SIZE: Dl, 99mm X 200mm. DESCRIPTION: An interactive DL self-mailer with a slider that is sealed with a glue dot or comes in a cello bag. The recipient holds the left side in one hand, then pulls the tab on the right-hand side to move the slider and change the images. In this sample it changes from a sad face before using the product to a happy face after. BENEFITS: Higher than usual response rates yet, low cost production in quantities over 5,000. The face changing is playful and entertaining, which makes it memorable to recipients. QUANTITY: 5,000 to 500,000 ###should this be 500,000???### CONTENT IDEAS: Mortgage refinancing, insurance, compensation lawyers, cosmetic surgery, joining a gym, vitamins or health supplements, Weight Watchers, cleaning services and so on apply to this direct mail format. To put it simply, any product or service that delivers a clear, positive result can be demonstrated using Happy Face Sliding Cards. It can be a communication to distributors or retailers requesting they carry a new product, for example, as it can promote variable data for product choices. This interactive direct mail piece works well as part of an acquisition program, annual charity Christmas appeal, tax appeal etc. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442913491830-D91R8EY79CAZXBSAYLSB/00-Still--Beginning-Cards-and-case+set-up-with--type.jpg Direct Mail Photos - Building Cards PROBLEM SOLVED/NEED: Need to communicate a mix of stories or wide range of benefits of many services or products in a cohesive way. Client wants it to be a playful, involving and constructive format that will engage prospects repeatedly and get them talking about the brand. FINISHED SIZE: Cards are 55mm X 90mmin a box 70mm X 100mm DESCRIPTION: A set of 18 unique cards, each with an image on one side and matching copy on the other. The content has a unifying theme: inspiration or concepts from a book, or when used for marketing, details of products and services. The cards have notches cut into them, allowing the recipient to interlock them to build structures. The colourful cards are delivered in a cello bag in a branded box. The recipient flips through the cards, perusing the photos and copy, plays with them, then explores building a structure with them, engaging with the product even further. BENEFITS: Building Cards are a terrific way to communicate a wide range of business capabilities, services or benefits in an entertaining way. These cards work for legal services, IT services, management consulting, ranges of equipment or courses — and are especially ideal for businesses with great visuals (think photography, design, visual arts, catering, environmental services, therapeutic offerings etc). USES/CONTENT IDEAS: The Building Cards work well to celebrate business anniversaries and significant product launches. For example, the 75th anniversary of NRMA Road Service, the 100th anniversary of Scouting in Australia, the 40th anniversary of a hospital, etc. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442913295552-Z0JMLQBNE93P8GY5AORI/0-Caterpillar-trade-show-leave-behind-OPEN-001.jpg Direct Mail Photos - Stage Set Direct Mail PROBLEM SOLVED/NEED: We need to showcase the use and benefits of an intangible product or service in a lifelike setting. Promote anything from software to high-tech in an appealing, innovative and memorable way. FINISHED SIZE: C6 DESCRIPTION: It is an interactive direct mail piece C6 size, either shrink wrapped, in a polybag or closed with a glue dot. The process of opening three sequential panels reveals a pop up of a three dimensional scene. This provides plenty of opportunity for the story telling of your marketing and finishing with a high-impact ‘big reveal’. BENEFITS: This high impact 3D pop up supports a three-step message, ideal for showcasing the results or benefits of a product in a lifelike setting. From software to high-tech products and even mining and farm equipment, the Stage Set direct mailer offers a unique format to promote your product or service. The paper engineering behind this format delivers a strong dimensional mail piece for a new product launch, a charity mail appeal or nationwide acquisition campaign. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441250597893-CCPXMOEUNZ8T6SHHA6XV/0-High-Res-Lantern-Mailer-with-hand-295.jpg Direct Mail Photos - Chinese Lantern Mailer: High Volume Direct Mail All machine assembled, perfect for high volume direct mail. Works well for variable Data. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622808236-M964GI8C585RO246SZ4T/00--Lansdowne-clamshell-701.jpg Direct Mail Photos - The Clamshell Leave behind or invitation https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622733326-K74HTRXRUQWOARFGELTK/0---Paper-Puzzle--on-Orange-6.jpg Direct Mail Photos - Never-Ending Paper Puzzle PROBLEM SOLVED/NEED: We need a promotion that intrigues and entertains as a trade show or charity giveaway, insert for a letter, or desk drop. We want to find the ideal way to engage a disinterested audience and send them on to a website or call centre. This piece was designed to engage employees and prompt them to visit the company’s website and read a particular document. Having completed a substantial amount of work on sustainability, the company wanted to acknowledge the employees involved and share and promote their achievements. Since it was not necessarily a topic of immediate interest, an inventive format was required that invited play and engagement, thereby drawing recipients into the content on a much deeper level. SPECS: 90mmm X 90mm (3 ½”). DESCRIPTION: The puzzle folds open vertically to reveal a second layer, then folds horizontally to reveal a third. It folds vertically again to reach the final, fourth layer. It tells a story in a sequence of four panels, which can be cycled through endlessly. It has one central image on each panel and a call to action on the last. BENEFITS: This format is a real powerhouse of direct marketing to move people to a call centre or website. Its delightfully engaging format invites play and exploration. It incorporates complex paper engineering that generates higher brand awareness and response rates. The innovative format means people keep it for weeks or months afterwards, which gives the message longevity and a playfulquality. It’s therefore the perfect tool for loyalty programs, marketing campaigns, retention programs and product/service launch announcements, because recipients show it to others, getting word of mouth going. USES/CONTENT IDEAS: This is an extremely versatile dimensional mail format. Works well as a conference leave behind, place setting promotion at an event, or as direct mail piece inserted in a letter. You can even add them to ecommerce packages to keep buyers thinking about your business and brand long after the initial sale. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442922945207-T1H4OSB19EJIEO4HZ2PV/11--Post-Cards-pic.jpg Direct Mail Photos - Set of Six Promotional Post Cards: Direct Mail PROBLEM SOLVED/NEED: I am a small business owner who wants to speed up the process transforming new business prospects into customers. How can I add more touch points to the sales funnel process without a lot of expense? Paper & Pixels’ Promotional Post Cards are designed to activate, acknowledge and engage previous and potential clients to do more business. FINISHED SIZE: 100mm X 150mm DESCRIPTION: This set of six colourful and creative post cards are used to follow up a first meeting (Glad to have met you…), acknowledge a new connection on LinkedIn or other social media (Thanks for connecting), keep in touch, good to see you, or thank them for paying an invoice. They give a small business more touch points, helping you to move more quickly from being a cold caller to giving the potential client an awareness of your business and services; through to helping you become a trusted contact with whom they are ready to do business. Introduction pack has 36 cards or six each of six designs. Growth pack has 90 cards or 15 of each of six designs. We can design custom packs with your own message and logo on the back; these can be bulk mailed. BENEFITS: Prospects and previous clients feel acknowledged, appreciated, occasionally entertained. DELIVERY METHOD: Direct mail, in an envelope or by itself. CONTENT IDEAS: Transform routine transactions into an opportunity to show appreciation for customers and contacts. This marketing tool will activate, acknowledge and engage previous and potential clients to do more business. Funky and unusual shots that may have some link to the business or owner of the business or product offering are ideal for this direct mail format. http://www.paperandpixel.com.au/pop-ups-1 daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483000694-AWPNR3UKC531KMQUEI05/11-Stage-Set-Mailer--inside-caption.jpg Pop Ups: Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483000694-AWPNR3UKC531KMQUEI05/11-Stage-Set-Mailer--inside-caption.jpg Pop Ups: Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482984351-5KN8VTURWG6WJD79TKI0/11--one-Robot-card-00.jpg Pop Ups: Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482916411-9TGWCT1ZR977LTS4CIGU/11---cropped--00-Villa-Rotunda-.jpg Pop Ups: Photos - Self Promotional Booklet for BPG Printers Villa Rotunda Pop-up Building for The Creative Mark Book PROBLEM SOLVED/NEED: Differentiate business and establish credibility in a crowded market. FINISHED SIZE: ###stats to come please### DESCRIPTION: Recipient plays with it. Cherie Saxby is the graphic designer on this project. Nice paper makes you want to handle it. Well designed BENEFIT #1: The pop-up building is an awe inspiring surprise at the end of a self promotional book. High quality uncoated paper invites touch with its pleasing texture. Well integrated historical photos offer a fresh change from the usual stock photos that pepper company brochures. CLIENT: Bright Print Group, Condell Park TARGET MARKET: Corporate marketing managers DELIVERY METHOD: Delivery by direct mail after a phone call or in person on a sales call. QUANTITY: 1,000 CONTENT IDEAS: Pop-up of architecture make elegant event invitations and a show-stopping piece at the end of a book. PRODUCTION: Mohawk superfine, printed CMYK. Die cut and scored. Hand-folded by an enthusiastic team. WHAT’S GREAT ABOUT THIS FORMAT?: The surprise of the pop-up is attention grabbing. It makes the piece something that will often be kept. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482904012-OXNJTG77XDNVMZ1HBXAI/7----Villa-Rotonda-with--Type--CARD--00.jpg Pop Ups: Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482968578-YZ11GUK6KWXIC9CVML4K/11--Business-CARD-50mm.jpg Pop Ups: Photos - Pop-Up Business Card PROBLEM SOLVED/NEED: I am a small to medium business owner and need to get cut through and be remembered as part of establishing and growing my business in a competitive market. I have left a corporate job to set up my own businesses and want to get traction fast. FINISHED SIZE: 55mm X 90mm folded DESCRIPTION: Whether glossy and colourful or matt finished and muted in colour, these cards stand out when handed over while networking. The recipient will invariably pause, look up at the giver to reassess them, and then look again to consider the card and its content. This added attention is gold in that you are more likely to be remembered afterwards. BENEFIT #1: Recipients linger over it since it is different. They are more likely to read it and remember the business person behind the business card. QUANTITY: 1,000 to 3,000 CONTENT IDEAS: Management consulting, professional services (ie. engineering, accounting, financial planning law) © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482934776-H4OTNCG849TKZA0GZ39T/11--meander--promotion-dragonfly-1horiz.jpg Pop Ups: Photos - Expanding Idea Card: Leave Behind Leave Behind for High-Value Professional Services PROBLEM SOLVED/NEED: We need to capture the attention and respect of C-suite decision-makers, to differentiate our business in the high-end professional services market. The new business promotion needs original or personalised formats to encourage them to read and explore the message inside. These cards go above and beyond the average business card and position your company as professional, original and standing out from the crowd. FINISHED SIZE: 55mm X 90mm X 7mm DESCRIPTION: When folded, the Expanding Idea Card appears to be business card sized, then unfolds dramatically into a complex yet symmetrical promotion. It forms different symmetrical geometric shapes whether folded inward or outward on itself. It can be personalised with variable data. Also called a meander book. It is made from one A4 sheet of paper... yes, really! BENEFIT: Truly unique, this Card hits 10 on the ‘cool factor’ scale, inspiring awe — especially in technically minded professionals. It invites exploration, not just once, but repeatedly, meaning that your retention or marketing campaign highlighting your range of services folds out before their eyes again and again © Copyright Jean Kropper 2015Paper & Pixel https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482968957-UABBNR5Y75Q1GZRUBVA4/11--Business-CARD-3D-promotion-Inga--126.jpg Pop Ups: Photos - Pop Up Business Card Inga Hunter, a talented artist friend, needed a business card. We could not put one artwork on the card, since once that sold, the card would be obsolete. Instead we selected sections of artworks that communicated the feel of her work in a timeless way. Finished Size: 55mm X 90mm BENEFIT: Its unusual shape invites exploration, so it will often be kept on a desk and shown to others, extending the reach of its message. Because it is unique, it will often be kept on a desk, greatly extending the longevity of its advertising message.   https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483023629-VZ9QKS7TEL2E1S57ZSOG/11-Wedding-reception--POP-UP---11.jpg Pop Ups: Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483220936-5D4SEOX4H982GL2JESTW/11--Invitation-Fuji+Xerox-Launch-Card-2014.jpg Pop Ups: Photos http://www.paperandpixel.com.au/print-promotions daily 0.75 2015-10-18 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441619788796-72HVFY0JC9U7XZJUHSTV/Paper-and-Pixell-direct-marketing-promotion-dragonfly-1horiz.jpg Print Promotion Photos - Expanding Idea Card for Professional Services PROBLEM SOLVED/NEED: We need to capture the attention and respect of C-suite decision-makers, to differentiate our business in the high-end professional services market. The new business promotion needs original or personalised to encourage them to read and explore the message inside. These cards go above and beyond the average business card and position your company as professional, original and standing out from the crowd. FINISHED SIZE: 55mm X 90mm X 7mm DESCRIPTION: When folded, the expanding idea card Card appears to be business card sized, then unfolds dramatically into a complex yet symmetrical promotion. It forms different symmetrical geometric shapes whether folded inward or outward on itself. It can be personalised with variable data. BENEFIT: Truly unique, this Card hits 10 on the ‘cool factor’ scale, inspiring awe — especially in technically minded professionals. It invites exploration, not just once, but repeatedly, meaning that your retention or marketing campaign highlighting your range of services folds out before their eyes again and again. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441619788796-72HVFY0JC9U7XZJUHSTV/Paper-and-Pixell-direct-marketing-promotion-dragonfly-1horiz.jpg Print Promotion Photos - Expanding Idea Card for Professional Services PROBLEM SOLVED/NEED: We need to capture the attention and respect of C-suite decision-makers, to differentiate our business in the high-end professional services market. The new business promotion needs original or personalised to encourage them to read and explore the message inside. These cards go above and beyond the average business card and position your company as professional, original and standing out from the crowd. FINISHED SIZE: 55mm X 90mm X 7mm DESCRIPTION: When folded, the expanding idea card Card appears to be business card sized, then unfolds dramatically into a complex yet symmetrical promotion. It forms different symmetrical geometric shapes whether folded inward or outward on itself. It can be personalised with variable data. BENEFIT: Truly unique, this Card hits 10 on the ‘cool factor’ scale, inspiring awe — especially in technically minded professionals. It invites exploration, not just once, but repeatedly, meaning that your retention or marketing campaign highlighting your range of services folds out before their eyes again and again. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441620998799-YSWVHNR65LR63LJ9B7XB/11-ARUP-caterpillar-back-med.jpg Print Promotion Photos - Caterpillar Leave Behind Professional Services PROBLEM SOLVED/NEED: Differentiate a business and establish credibility in the competitive professional services market. Makes it easier to get initial appointments. Makes an intangible service tangible. Something to give impact in a premium mailing. TARGET MARKET: High value professional services such as engineering, architecture, surveying, management consulting and legal. FINISHED SIZE: 90mm X 90mm X 15mm DESCRIPTION: This geometric leave behind intrigues and entertains as it expands out from a square, catching the light in its angles. It invites folding and unfolding to explore its content and structure. This paper sculpture sales aid is designed to fit easily in the hand. Handed out in person on a sales call or posted/couriered with a letter in either a postpak or small cubical box. BENEFITS: Unique structure is intriguing and invites folding and unfolding over and over; no one wants to throw it away. Like a slinky, it invites exploration of the content. It will have a long life and be shown to many people, meaning your campaign and call to action reaches others. Involves recipient with the content and leaves them curious to know more. This means they will often move to visit a website or make a phone call. CONTENT IDEAS: This format supports non-sequential messages. Can print snippets of copy outlining your products and services, testimonials from clients, inspirational quotes, photos, maps, illustrations. Works well with graphic or textural images (building materials, land forms), patterns, such as sections of maps, geometric photos of buildings, skyscrapers, landscapes, earth, rock, water, sky. It supports short copy in captions detailing services offered, testimonials, quotes, contact details. Great sales aid. Perfect to offer thanks to high value donors, or real estate or investment clients. Memorable and effective give-away at management or investment seminars. A second approach is to use dynamic graphics with bold type and vivid colour panels. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441621720758-UJOB7GI1GGXVBDKVSR1B/11-Six-colour-Paper-Ampersands-.jpg Print Promotion Photos - Six Ampersands: Paper Sculpture for Digital Graphics Here one image of a paper sculpture is manipulated in Photoshop to create four more images. An illustration of an ampersand with a background of handmade paper is added for texture. The group form a unique image that can be reproduced digitally or in print on paper. In this way paper sculpture can add a distinctive look to invitations, promotions, advertising and marketing collateral. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1441622136882-IFDI0SO4PDLVQDSP8MO7/11-BOX-hexagonal-one-1.jpg Print Promotion Photos - Octagonal Box I saw a candy box and was intrigued by its shape and wanted to understand how it was built. to explore its structure I hand built mock ups of it three ways- taller, wider and just the same. I love its angles and flat surfaces. https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1445170689364-4SUMVOYC2QG1UXNBYL6C/11-Rewards-folder-for-Retention-hospitality-Fabulous--001.jpg Print Promotion Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442920479831-LAW7692NFW5UVCECUARY/Calendar-for-Aquisition-Crunch-Catering-7.jpg Print Promotion Photos - Interactive Calendar with Rotating Disc PROBLEM SOLVED/NEED: A high impact new business promotion that will be kept close to hand for weeks or hopefully months so that the client’s business is top of mind when catering services are required. DESCRIPTION: This calendar folds to form a triangle shape when the two base panels are interlocked. One side features a rotating panel that displays images of four stunning food choices in a circular window. Further information about the company’s services, products and certifications are provided on the base. BENEFITS: The calendar is useful, and visually interesting, which makes it a powerful promotional give away as it’s likely to be kept on a desk for the remainder of the year. This significantly extends the longevity and visibility of the business’s promotional message and services. The rotating disc makes it interactive, inviting prospective customers to check out the product choices on offer and to form an opinion. Above all, it’s FUN — we hear many people change the disc daily to display the food choice they desire most. This kept the client’s services top of mind and customers loyal. USES/CONTENT IDEAS: Products or services that are ALL desirable at different times. Seasonal products would especially work, such as pet care, pest control, beauty services, a year-round gardening or landscaping business that showcases planting flower beds, trimming roses, mowing lawns, raking leaves etc. A florist could showcase specialised flower arrangements — think bridal, baby showers, funeralsand birthdays bouquets. A selection of resorts in a chain could be highlighted, or activities at a resort, such as jet skiing, snorkelling, deep sea fishing and enjoying a cocktail at the bar. The possibilities for Paper & Pixel’s Rotating Calendars are as diverse as the services and images you wish to showcase. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442923299653-ULFWDK5PGQ7DSZID98LU/11-Rewards-folder--Versace--00-+big+V+open--+angle.jpg Print Promotion Photos - Rewards & Retention Folder for Luxury Hotel PROBLEM SOLVED/NEED: The hotel has a loyal crew of guests who bring groups of friends to the hotel. Rewards of chocolates and wine have been overdone, becoming lacklustre. A high-end folder is needed that carries a gift voucher and letter of thanks explaining the reward. Exciting rewards such as free yacht rental, massages, beauty treatments and helicopter rides are offered instead. FINISHED SIZE: 120mmh X 160mm wide DESCRIPTION: Folder with pop up and pocket in very nice thick paper BENEFIT #1: Increase retention of valued guests and flow of new visitors to the resort. The folders and gift can leave a positive memory that extends well beyond the hotel stay. BENEFIT #2: Advertise luxury services and experiences available through the hotel that the guests and their friends may purchase in future. CLIENT: Versace Hotel, QLD. TARGET MARKET: Repeat guests who regularly bring friends as new visitors to the hotel. DELIVERY METHOD: In room promotion that may be followed by a phone call or message thanking them for bringing new visitors to the hotel. QUANTITY: 500 CONTENT IDEAS: One custom folder can be a branded carrier for a range of communications as part of nationwide retention or loyalty programs. PRODUCTION: These are precise mock ups of three variations with the production expected to be printed overseas. Paper & Pixel creates detailed artwork, samples, print specifications, production notes and video instructions for hand assembly for promotions that we design. We can also project manage print production and assembly. WHAT’S GREAT ABOUT THIS FORMAT?: It communicates the feel of the luxury brand and can be used for multiple purposes as a carrier for gift vouchers, letters, business proposals and event invitations. © Copyright Jean Kropper 2015, Paper & Pixel https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442923314399-CZE712WVDHOD4DGQZ5BJ/11-Rewards-Folder-for-Retention-PV-medusa-002.jpg Print Promotion Photos https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442923420743-CQIOPSNWU5UMGF40U8OK/File+16-09-2015+8+48+40+pm.jpeg Print Promotion Photos http://www.paperandpixel.com.au/workshops daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1626230858419-604Y4NXQW2VCFR9ELXE6/July--ZOOM--Entry-Photo-Jean-WORDS-As-Art--RED.jpg Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1445154728312-DQX3ZF0B3EF1NC4RM6AH/image-asset.jpeg PRINT MARKETING https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442478374751-EV225BWDI7JJCGS0GREL/11----Banner--narrow---Caterpillar--+--horiz--000.jpg PRINT MARKETING http://www.paperandpixel.com.au/invitations-gen-content-1-1-2 daily 0.75 2015-09-03 http://www.paperandpixel.com.au/concertina-structures daily 0.75 2015-09-02 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1443096811976-5SMTEJ4KNGJ6TTU97SNK/11-Concertinas-2.jpg Workshops: Concertina Structures http://www.paperandpixel.com.au/print3 daily 0.75 2015-10-15 http://www.paperandpixel.com.au/workshops-typography-as-art daily 0.75 2015-09-02 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1443095577461-NZJ1KL7L2QO3OCEIVVUT/11--TYPOGRAPHY_.jpg Workshops: Typography as Art http://www.paperandpixel.com.au/the-art-of-making-zines daily 0.75 2015-09-02 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1443095733573-ILNBDJN4Q1BE0I3VM31C/11--Art-of-Zine--tools.jpg Workshops: The Art of Making Zines http://www.paperandpixel.com.au/three-column daily 0.75 2015-09-17 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442483000694-AWPNR3UKC531KMQUEI05/11-Stage-Set-Mailer--inside-caption.jpg three column https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482984351-5KN8VTURWG6WJD79TKI0/11--one-Robot-card-00.jpg three column https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482916411-9TGWCT1ZR977LTS4CIGU/11---cropped--00-Villa-Rotunda-.jpg three column - Self Promotional Booklet for BPG Printers Villa Rotunda Pop-up Building for The Creative Mark Book PROBLEM SOLVED/NEED: Differentiate business and establish credibility in a crowded market. FINISHED SIZE: ###stats to come please### DESCRIPTION: Recipient plays with it. Cherie Saxby is the graphic designer on this project. Nice paper makes you want to handle it. Well designed BENEFIT #1: The pop-up building is an awe inspiring surprise at the end of a self promotional book. High quality uncoated paper invites touch with its pleasing texture. Well integrated historical photos offer a fresh change from the usual stock photos that pepper company brochures. CLIENT: Bright Print Group, Condell Park TARGET MARKET: Corporate marketing managers DELIVERY METHOD: Delivery by direct mail after a phone call or in person on a sales call. QUANTITY: 1,000 CONTENT IDEAS: Pop-up of architecture make elegant event invitations and a show-stopping piece at the end of a book. PRODUCTION: Mohawk superfine, printed CMYK. Die cut and scored. Hand-folded by an enthusiastic team. WHAT’S GREAT ABOUT THIS FORMAT?: The surprise of the pop-up is attention grabbing. It makes the piece something that will often be kept. © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482904012-OXNJTG77XDNVMZ1HBXAI/7----Villa-Rotonda-with--Type--CARD--00.jpg three column https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482968578-YZ11GUK6KWXIC9CVML4K/11--Business-CARD-50mm.jpg three column - Pop-Up Business Card PROBLEM SOLVED/NEED: I am a small to medium business owner and need to get cut through and be remembered as part of establishing and growing my business in a competitive market. I have left a corporate job to set up my own businesses and want to get traction fast. FINISHED SIZE: 55mm X 90mm folded DESCRIPTION: Whether glossy and colourful or matt finished and muted in colour, these cards stand out when handed over while networking. The recipient will invariably pause, look up at the giver to reassess them, and then look again to consider the card and its content. This added attention is gold in that you are more likely to be remembered afterwards. BENEFIT #1: Recipients linger over it since it is different. They are more likely to read it and remember the business person behind the business card. QUANTITY: 1,000 to 3,000 CONTENT IDEAS: Management consulting, professional services (ie. engineering, accounting, financial planning law) © Copyright Jean Kropper 2015 https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482934776-H4OTNCG849TKZA0GZ39T/11--meander--promotion-dragonfly-1horiz.jpg three column - Expanding Idea Card: Leave Behind Leave Behind for High-Value Professional Services PROBLEM SOLVED/NEED: We need to capture the attention and respect of C-suite decision-makers, to differentiate our business in the high-end professional services market. The new business promotion needs original or personalised formats to encourage them to read and explore the message inside. These cards go above and beyond the average business card and position your company as professional, original and standing out from the crowd. FINISHED SIZE: 55mm X 90mm X 7mm DESCRIPTION: When folded, the Expanding Idea Card appears to be business card sized, then unfolds dramatically into a complex yet symmetrical promotion. It forms different symmetrical geometric shapes whether folded inward or outward on itself. It can be personalised with variable data. Also called a meander book. It is made from one A4 sheet of paper... yes, really! BENEFIT: Truly unique, this Card hits 10 on the ‘cool factor’ scale, inspiring awe — especially in technically minded professionals. It invites exploration, not just once, but repeatedly, meaning that your retention or marketing campaign highlighting your range of services folds out before their eyes again and again © Copyright Jean Kropper 2015Paper & Pixel https://images.squarespace-cdn.com/content/v1/55e109e6e4b05355474d248d/1442482968957-UABBNR5Y75Q1GZRUBVA4/11--Business-CARD-3D-promotion-Inga--126.jpg three column - Pop Up Business Card Inga Hunter, a talented artist friend, needed a business card. We could not put one artwork on the card, since once that sold, the card would be obsolete. Instead we selected sections of artworks that communicated the feel of her work in a timeless way. Finished Size: 55mm X 90mm BENEFIT: Its unusual shape invites exploration, so it will often be kept on a desk and shown to others, extending the reach of its message. 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