Home - What is Paper & Pixel?

We are a unique direct marketing agency that specialises in paper engineered messages (pop-ups).

In the media mix of a large campaign, paper engineering offers a balance of longevity and hands on involvement.

Fun to play with,
easy to keep!

Electronic messages are short-lived and they are also intangible. This is a big challenge if you require an audience’s attention for more than 60 seconds.

Conversely, Paper & Pixel’s messages prove to be long-lived and tangible.

Notice how difficult it is to put down a pop up. It’s almost impossible to throw one away.

The long life of a paper engineered message depends on how it appeals to the playful side of your recipient’s nature. It has a kinesthetic, toy-like quality, it is something you want to pick up and find out how it works. You explore the movement of the piece with your hands.

Look up the phrase kinesthetic learning. It means ‘experiencing by doing’. By the way, it’s how you learned to use a telephone.

Call us on (02) 9801 9805 to discuss how a paper engineering solution could be an effective component in the media mix of your next campaign.

Or you can email Jean Kropper at: ideas@paperandpixel.com.au

We’re handily located in Ryde NSW, Australia; close to Macquarie Park and half an hour by car from Sydney’s CBD.