Direct Mail Photos
Before and after card
Building Cards
PROBLEM SOLVED/NEED: Need to communicate a mix of stories or wide range of benefits of many services or products in a cohesive way. Client wants it to be a playful, involving and constructive format that will engage prospects repeatedly and get them talking about the brand.
FINISHED SIZE: Cards are 55mm X 90mmin a box 70mm X 100mm
DESCRIPTION: A set of 18 unique cards, each with an image on one side and matching copy on the other. The content has a unifying theme: inspiration or concepts from a book, or when used for marketing, details of products and services. The cards have notches cut into them, allowing the recipient to interlock them to build structures.
The colourful cards are delivered in a cello bag in a branded box. The recipient flips through the cards, perusing the photos and copy, plays with them, then explores building a structure with them, engaging with the product even further.
BENEFITS: Building Cards are a terrific way to communicate a wide range of business capabilities, services or benefits in an entertaining way. These cards work for legal services, IT services, management consulting, ranges of equipment or courses — and are especially ideal for businesses with great visuals (think photography, design, visual arts, catering, environmental services, therapeutic offerings etc).
USES/CONTENT IDEAS: The Building Cards work well to celebrate business anniversaries and significant product launches. For example, the 75th anniversary of NRMA Road Service, the 100th anniversary of Scouting in Australia, the 40th anniversary of a hospital, etc.
Set of Six Promotional Post Cards: Direct Mail
PROBLEM SOLVED/NEED: I am a small business owner who wants to speed up the process transforming new business prospects into customers. How can I add more touch points to the sales funnel process without a lot of expense? Paper & Pixels’ Promotional Post Cards are designed to activate, acknowledge and engage previous and potential clients to do more business.
FINISHED SIZE: 100mm X 150mm
DESCRIPTION: This set of six colourful and creative post cards are used to follow up a first meeting (Glad to have met you…), acknowledge a new connection on LinkedIn or other social media (Thanks for connecting), keep in touch, good to see you, or thank them for paying an invoice. They give a small business more touch points, helping you to move more quickly from being a cold caller to giving the potential client an awareness of your business and services; through to helping you become a trusted contact with whom they are ready to do business.
Introduction pack has 36 cards or six each of six designs.
Growth pack has 90 cards or 15 of each of six designs.
We can design custom packs with your own message and logo on the back; these can be bulk mailed.
BENEFITS: Prospects and previous clients feel acknowledged, appreciated, occasionally entertained.
DELIVERY METHOD: Direct mail, in an envelope or by itself.
CONTENT IDEAS: Transform routine transactions into an opportunity to show appreciation for customers and contacts. This marketing tool will activate, acknowledge and engage previous and potential clients to do more business. Funky and unusual shots that may have some link to the business or owner of the business or product offering are ideal for this direct mail format.