There are many books on creativity from an artist’s point of view. However, there are few books that approach creativity from the point of view of managers of creative businesses. Ed Catmul, President of Pixar animation and Disney Animation, dives in with gusto.
This is a readable and insightful guide for managers of creative teams, such as in advertising agencies, design and digital studios. How do you build and sustain a business culture that supports creativity on an ongoing repeatable basis? Ed describes both the structures and processes Pixar set up, and the mental frameworks his team members use to make sense of the creative process. I kept thinking of places I have worked when reading his words.Read More