What is it about the paper in paper towels that make them soft, floppy, and absorbent? What is it about a crisp sheet of stationery that makes it perfect for writing a letter? Here is some background on what gives paper its properties.Read More
There are many books on creativity from an artist’s point of view. However, there are few books that approach creativity from the point of view of managers of creative businesses. Ed Catmul, President of Pixar animation and Disney Animation, dives in with gusto.
This is a readable and insightful guide for managers of creative teams, such as in advertising agencies, design and digital studios. How do you build and sustain a business culture that supports creativity on an ongoing repeatable basis? Ed describes both the structures and processes Pixar set up, and the mental frameworks his team members use to make sense of the creative process. I kept thinking of places I have worked when reading his words.Read More
Hear my 'why' for starting the business and how I journeyed from being a hand book binder and paper artist to a paper engineer and direct marketer. It is all about engagement and longevity.Read More
Book review of TUBES- In 2009, a squirrel chewed through a wire in Andrew Blum’s back yard, slowing his broadband to a trickle and propelling him to begin a quest to find out what the physical nature of what the internet actually is. He goes beyond the concept of the internet into what is it in tangible hardware on the ground. What didn’t exist in 1972 that is in existence now? He recounts the compelling story.Read More
I learned how to make GIF’s and have found them rather addictive. GIFs are very short looping videos that can be posted anywhere with a link. While paper is my usual medium, I am a fan of any marketing tools that engage the senses and inspire response. GIFs are a potent media for succinct storytelling. First to the basics.Read More
Do you have a trade show coming up? An industry conference, or exhibition? Want to make new contacts and be remembered? Leave behinds, or promotional pieces that are handed out or left behind at a trade show can be powerful forms of advertising for your business. However, when handled badly, they end up in the bin and cost you money. Here are some tips to help make your promotions a good investment that work hard promoting your business.Read More